Subpoena Twitter Accounts – New York Court Says “Yes!”

An interesting decision came out of New York recently. It is a criminal matter involving an Occupy Wall Street protestor who was arrested for disorderly conduct as he marched across the Brooklyn Bridge. While the case was resolved on unique procedural grounds (briefly discussed below — I only do a little white collar criminal law so I’m not particularly familiar with some of the intricacies of criminal procedure in other states), it does present some solid information for practitioners with respect to the ability to subpoena information from a user’s Twitter account.

Let me start with the end. The case is People v. Harris, Case No. 2011NY080152, 2012 WL 1381238 (N.Y Crim Ct. Apr. 20, 2012). And in that case, the court denied the defendant’s attempt to quash a subpoena on grounds that: (1) defendant did not have standing for the motion to quash because criminal defendants (in New York at least) do not have standing to quash a subpoena issued to a third party (the court analogized to prior rulings regarding subpoenas to banks); and (2) the defendant didn’t have the right to “intervene” in the action between the government and Twitter in order to challenge the subpoena. With that in mind, here are the more interesting aspects of the decision.

In this case, the government subpoenaed all tweets from 9/15/11 to 12/31/11 and the associated email address for the @destructuremal account. Upon receipt of the subpoena, Twitter informed @destructuremal, and the following day, @destructuremal informed Twitter of his intent to challenge the subpoena. Here is the first noteworthy point. Twitter, like any good third-party in receipt of a challenged subpoena, took the position that it would not comply with the subpoena until the court ruled on @destructuremal’s challenge (from here on out, I’m going to refer to @destructuremal as Harris, since that is who he is). I would expect Twitter to take the same position in the future.

Second, the court did a surprisingly good job of summarizing what Twitter is:

Twitter is an online social networking service that is unique because it enables its users to post (“Tweet”), repost (“Retweet”), and read the Tweets of other users. Tweets can include photos, videos, and text-based posts of up to 140 characters .3 Users can monitor, or “follow” other users’ Tweets, and can permit or forbid access to their own Tweets. Besides posting Tweets or reposting other users’ Tweets, users may also use the more private method to send messages to a single user (“Direct Message”).

That is as probably the best judicial description of Twitter I have come across. Moving on, third, for you EULA / Clickwrap junkies, the court relied heavily on Twitter’s Terms of Service, recognizing that “checking the box” was sufficient to invoke the terms:

In order to sign up to be able to use Twitter’s services, you must click on a button below a text box that displays Twitter’s Terms of Service (“Terms”). (See https://twitter.com/signup). By clicking on a button on the registration web page, you are agreeing to all of Twitter’s Terms, including the Privacy Policy (see https://twitter.com/privacy). The Privacy Policy informs users about the information that Twitter collects upon registration of an account and also whenever a user uses Twitter’s services.

The court than gives what amounts to a “shout out” to the Twitter folks:

By design, Twitter has an open method of communication. It allows its users to quickly broadcast up-to-the-second information around the world. The Tweets can even become public information searchable by the use of many search engines. Twitter’s Privacy Policy informs the users that, “[w]hat you say on Twitter may be viewed all around the world instantly.” (See https://twitter.com/privacy). With over 140 million active users and the posting of approximately 340 million Tweets a day (see http://blog.twitter.com/), it is evident that Twitter has become a significant method of communication for millions of people across the world.

Fourth, the court held that “the defendant has no proprietary interests in the @destructuremal account’s user information and Tweets between September 15, 2011 and December 31, 2011.” The court based this holding on Twitter’s TOS, which state:

By submitting, posting or displaying Content on or through the Services, you grant us a worldwide, non-exclusive, royalty-free license to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such Content in any and all media or distribution methods (now known or later developed).

Since Harris agreed to those terms, every time he used Twitter, he was granting Twitter a license to distribute his Tweets to anyone, for any purpose. “Twitter’s license to use the defendant’s Tweets means that the Tweets the defendant posted were not his.” That is a pretty significant ruling; while many correctly recognized that this was the case, we now have some additional judicial authority establishing this.

Fifth, the court disregarded the “reasonable expectation of privacy” argument.” This court finds that defendant’s contention that he has privacy interests in his Tweets to be understandable, but without merit. Part of the Terms agreement reads: “The Content you submit, post, or display will be able to be viewed by other users of the Services and through third party services and websites. The size of the potential viewing audience and the time it can take to reach that audience is also no secret, as the Terms go on to disclose: What you say on Twitter may be viewed all around the world instantly … [t]his license is you authorizing us to make your Tweets available to the rest of the world and to let others do the same.”

While a Twitter account’s user information and Tweets contain a considerable amount of information about the user, Twitter does not guarantee any of its users complete privacy. Additionally, Twitter notifies its users that their Tweets, on default account settings, will be available for the whole world to see. Twitter also informs its users that any of their information that is posted will be Twitter’s and it will use that information for any reason it may have.

And Finally, in another interesting twist, the court required that the subpoena responses be submitted in camera review. First, it recognized that the Stored Communications Act (the “SCA”). “While this court holds that the defendant has no standing to challenge the subpoena as issued, once the subpoena is brought to a courts attention, it is still compelled to evaluate the subpoena under federal laws governing internet communications.”

The court proceeded to hold that Twitter is a service provider of electronic communications for purposes of the SCA. Next the court recognized that the SCA “permits the government to compel disclosure of the basic subscriber and session information listed in 18 U.S.C. § 2703(c)(2) using a subpoena.” Following this reasoning, the court held that the government complied with the subpoena requirements under the SCA.

The court required in camera review in order to protect Harris’s privacy concerns.

So what does it all mean (read this part if you don’t want to read the rest)? First, Twitter acted appropriately in the face of a challenged subpoena. Second, some courts actually understand Twitter (or more likely, the judge’s clerks understand Twitter) and can describe it fairly well. Third, courts (at least this court) had no problem with EULA / TOS “click and accept” approach. Fourth, the court held that the defendant had no proprietary interest in his Tweets and that, based on Twitter’s TOS, “the Tweets the defendant posted were not his.” Fifth, the court held that the defendant had no reasonable expectation of privacy in his Tweets. And finally, the court analyzed the subpoena under the Stored Communications Act and ultimately required in camera review.

Significant applause to the author of this opinion. It is well written and provides an excellent explanation of what Twitter is, how it works, and why users do not have ownership, propriety interests, or reasonable expectations of privacy in what they post. These are definitely issues that all practitioners should be aware of.

Now go subpoena Twitter and have some fun! If you have a public domain copy of this opinion, send it my way and I will get it posted on the site.

California is One Step Closer to Banning Employer Requests for Social Media Passwords

As reported by the L.A. Times, California is one step closer to passing a law that would prevent employers from requiring job applicants and existing employees to provide their social media logins and passwords to their employer (or prospective employer).

I discussed this previously in conjunction with a post on SNOPA, a bill introduced in the United States House of Representatives that seeks to protect students and employees. It appears that California is moving ahead:

California is one step closer to becoming one of the first states to ban companies from asking job seekers and workers for their user names and passwords on Facebook and other social networking websites.

The state Assembly on Thursday passed a bill sponsored by Assemblywoman Nora Campos (D-San Jose) that would make anything workers designate as private on social networks off limits to employers. The bill, which passed the Assembly without a dissenting vote, now goes to the California Senate.

California’s legislation comes in the wake of Maryland’s new law (signed by the Governor on May 2, 2012), which was the first state to  to ban employers from requiring employees or job applicants to provide access to their social media accounts.

 

LXBN TV Follow-Up Interview from Avvocating

Thanks to Colin O’Keefe and the entire LXBN TV crew for the interviews and coverage of Avvocating 2012. Check out the complete LexBlog Avvocating Wrap Up (including 25 video interviews). Of all the interviews, here is the one my mom likes the best:

Can you tell that I like Twitter?

Be sure to visit the LXBN wrap-up page. It is chocked full of excellent content. Those guys did some serious work between Thursday and Monday morning.

Avvocating 2012 – Day 2 Wrap Up

Time to open up Evernote and give you a rundown of all the happenings of Day 2 at the 2012 Avvocating Conference. It’s hard to know where to being. The amount of information that was disseminated today will likely take a while to digest. The quality of speakers and presenters at the conference (sans myself) was nothing other than top notch. I am really impressed with the people that Avvo brought in for this particular conference. So, without further adieu, here are some of my notes from today’s proceedings.

Josh King (@joshuamking) is General Counsel for Avvo. Of all the presenters, I think Josh did the most to assuage concerns that lawyers have about using social media as marketing tools. The key take away from Josh’s presentation was “Attorney advertising rules apply to advertising, not to posts or information about attorneys.” Josh pointed out four areas of potential concern: (1) testimonials; (2) client solicitation; (3) promising results; and (4) bureaucratic requirements. Testimonials are in their early stages and various bar organizations are trying to figure out how to deal with them. Bottom line, you really don’t need to worry about them (unless you have a specific bar rule prohibiting them). But client solicitation was an interesting discussion.

Josh and I spoke after his presentation and I agree with him–the in-person solicitation rules are designed to prevent lawyers from pitching clients on the spot–essentially, situations where the potential client has no choice but to respond. Since us crafty and charismatic lawyers work all sorts of magic, obviously in-person solicitation is problematic because no one can resist us. I agree that bar organizations will have a hard time applying these “in-person” solicitation rules to social media discussions. After all, the potential client can simply stop participating in the conversation. Our wily ways don’t work over the Interwebs. A few other tips from a presentation designed to make lawyers more comfortable with social media and the review process:

  • State bars can only regulate commercial speech. Definition of commercial speech: “that which does not more than propose a commercial transaction.” Even then, the regulation on commercial speech must be narrowly tailored and advance a government interest.
  • Don’t overstate your qualifications. Don’t lie. If you are going to talk about your cases, do it in a way that does not imply future results.
  • Always be professional.

Follow these tips and it is unlikely that you will ever have any problem with your local bar. If you do, call Josh (and he’ll solve it haha). Always remember that clients can say whatever they want–a client testimonial is not an advertisement.

Sachia Bhatia (@sachbhat), Director of Product Management at Avvo, discussed four basic things that every Avvo user should do and then identified three new opportunities to take advantage of. First, the four necessities: (1) Keep your profile up to date–there are few things worse than an outdated, stale profile. (2) Solicit reviews from current and past clients–these reviews are important to your Avvo ranking and also have impact in search engine results. (3) Build out your endorsement network. Find attorneys you can legitimately endorse and request legitimate endorsements in return–the “I endorse this lawyer” line simply doesn’t cut it anymore. Endorsements need to be detailed and descriptive. (4) Answer questions to showcase expertise. Again, answering questions on Avvo helps your Avvo score and it also increases your exposure by exponential factors. Not all of us can be level 20 contributors (some of us have to actually bill hours after all–I’m only a level 10 contributor and no, I don’t have an Avvo rating of 10–who can fix that for me?). But answer questions when you can. Subscribe to immediate email updates for questions in your practice areas and your localities so that you can be a first responder. This will be more important as Avvo rolls out some new features.

Sachia also discussed three “new” opportunities that more Avvo lawyers should be using: (1) Avvo on the go–start getting Avvo updates wherever you are (see the discussion above about “immediate” subscriptions to questions); (2) Bring Avvo Home–make sure that all of the work you do on Avvo and other sites, such as answering questions or publishing guides, pushes users back to your Core Web Presence. Use Avvo to help bring your potential clients to your home turf; and (3) Bring answers back to your site. This is something I plan on implementing immediately. When you answer a question on Avvo, publish that question and answer on your own site. Increase your footprint and show the visitors to your homepage the knowledge you have (and hopefully answer some of their questions along the way).

Panel Discussion: Kelly H. Zinser (@kellyzinser), Linda M. Callahan (@DUIAttyCallahan), Peter Gonzalez (linkedin.com/in/peterjgonzales), Rich Sierra (businesslawyer.biz). As was the case yesterday, it was hard to take notes on the panel discussion–to much conversation going back and forth. The panel continued on the theme established by Sachia and discussed how to best use Avvo and how it was working in their respective practices. I hope the panel discussions make their way onto a Avvo / Lawyernomics video post. The information exchanged in the panels was invaluable.

Ari Kaplan (@AriKaplan), President/Owner of Ari Kaplan Advisors. Ari’s presentation was one of my favorites. His creativity in building networks and a working referral base is unmatched. He spent most of his time focusing on how you should be making efforts to help your network increase their personal business and success. For example, Ari scours the web, including sites such as http://www.helpareporterout.com, and then forwards links to those in his network to follow up on. “Self promotion has very little to do with promoting yourself. It really has to do with helping to promote others.” Absolutely brilliant.

He is creating an extremely loyal network by helping his network succeed. His focus is on his connections, not himself. And my personal favorite tip was to do quick video interviews with “important” people as an icebreaker or a way to open that networking door. I was really impressed by this idea. I think it is brilliant. So I went “Ari” on “Ari” and here is the result (it will play upright, I promise):

Thanks for the interview Ari. Hopefully it will be the first of many more. For whatever reason, this really resonated with me. What a great way to build a network, especially with those who otherwise might not give you the time of day. I was so impressed, I got Ari’s book.

Vanessa Fox (@vanessafox) is a search guru. While her presentation was entitled “Marketing in the Age of Google,” it quickly became apparent that the subject de jure was “How do I convince people to hire me.” According to Vanessa, “Search is valuable for figuring out what people really want.” And figuring out what people want is extremely important because these three steps are necessary to convince people to hire you:

  • Know who your audience is.
  • Know where your audience is.
  • Know what your audience wants.

Figure out what your audience is searching for and make sure that you are found there. Speak their language. Enough with the “Environmental Remediation Litigation Specialist.” How about “environmental cleanup lawyer” or some other layman term that might actually get searched. “Remember to talk about things in the same way that your audience talks about them.” Also remember that SEO “is about solving people’s problems.”

Two bits of invaluable advice: (1) Every page of your site is the home page–you never know where a user is going to land so make sure your important information is available on all of your pages; (2) How to rank well in search engines: Have great content that people love.

Mark Kelly (@chair10 / @mkelly7777), President and Founder of Chair 10 Marketing. I am going to be honest here. Mark gave one of the best PPC presentations I have seen (and I have seen a lot). I’ve requested his slides and I am going to do a full post on PPC once I have a chance to distill all that information. If you missed Mark, you missed out. (I was also fortunate to have Mark help critique my “elevator pitch” at the Avvo social hour on Thursday night.) This is one bright, bright guy. A quick tip for now (and plenty to come later): “Make sure your page headings match your PPC or search terms; when someone searches a key phrase, they want to see that key phrase listed in the page’s title so that they know that clicking the link will likely get them the information they want and need.”

Duane Forrester (@duaneforrester / web: http://www.bing.com/webmaster). Look, when your web address is “Bing Webmaster,” I’m pretty sure you are going to have some important things to say. Similar to Mike Blumenthal’s presentation from Day 1, Duane presented explicit details about the Bing algorithm, particularly how Bing includes social media in its search rankings and results. It is too complex for me to describe here but how about some statistics:

  • 1/4 searches deliver successful results.
  • 42% of sessions require refining.
  • 44% of sessions are lasting more than a day.
And look what happens when “social” comes into play:
  • 90% ask family / friends before making a decision.
  • 80% will delay making a decision online.
  • People use friends: 2.5x more of than city guides; 4x more often than online reviews; 10x more than check-in sites.
Parting wisdom from Duane: “90% [of social should be] about others / 10% about me.”
 
Stephen Fairley (@stephenfairley), where to being. He is the founder of the immensely successful Rainmaker Institute and the guy is full (and I mean full) of passion and energy. As @Mark_Britton pointed out, even listening to him might make you tired (haha).
First and foremost, remember “The people run your systems. The systems run your law firm.” Get systems in place, teach people how to use them and let the systems run the show.
 
Stephen offered up so much valuable information, I’m just going to cut and paste it from my notes. He didn’t mince any words; you’ll get the gist of it from the following:
Lead Generation
  • 2nd most expensive area in your law firm (after payroll).
  • Never ending process.
  • Need to continually produce more and more leads.
First Rule of Marketing: You Are Not Your Client:
  • #1 reason you’re not getting more referrals is lack of your clients’ education. Failed to educate them what a good referral looks like.
    • Explain why you value and depend on referrals.
    • Explain what a great referral looks like.
    • Explain how to make a referral to your office.
      • Email?
      • Phone?
      • Lunch appointment?
    • Explain how are you going to treat the referral.
    • Explain what to tell referrals about you and your firm
    • Explain what information they [your clients] can give:
      • Business card
      • White paper, special report, etc.
  • #2 reason you’re not getting more referrals is lack of client communication.
    • One tip (very cost effective): newsletter.
      • Keeps you connected
      • Builds credibility
      • Adds fresh content to your website
      • Helps cross-market your services
      • Generates more referrals
      • Works 24/7
      • Promote website and blog.
Evaluate CPL (Cost per Lead) versus CPC (Cost per Client):

CPL (Cost Per Lead)

  • How many leads are produced in a given time frame.
  • How much money did the firm invest in marketing during the same time frame?
  • Divide $$$ by # needs.
  • Compare month v. quarter v. annual
  • Running average
(CPC) (Cost Per Client)
  • How many clients retained during that time period.
  • How much money did you invest in marketing during the same time frame.
  • Divide $$$ by # clients.
  • Compare month v. quarter v. annual
  • Establishing a running average.

How much is each of your clients worth? Does the worth of your client justify the amount of money you are spending on obtaining leads that actually turn into clients? Although there is much, much more to Stephen’s presentations (including a multi-day seminar put on by The Rainmaker Institute), here are some final parting thoughts on lead conversion:

Five stages of conversion:

  • Number of leads in the top of the funnel.
  • How many leads turn into appointments.
  • How many appointments actually show up.
  • Number of appointments sign up at the IC.
  • Number of appointments who sign up later.
Find the areas in those five steps that are failing and fix them. Now. It will lead to immediate success.
 
Mark Britton (@Mark_Britton) and Co. Definitely one of my favor parts of Avvocating. 20 cool things in 20 minutes. (It was nice to see that I am already using a lot of the “cool” things that Mark and his cohort identified). For those who missed it, here is the list:
 
  • Cloud Drives – Dropbox, Skydrive, GoogleDrive, Box
  • Ultrabook – Samsung Series 9
  • iAnnotate App
  • Tripit.com – consolidate itineraries into one.
  • Uber
  • Dragon Dictation
  • Bloomberg Law
  • Pico Projector – small, battery powered projector
  • Kindle Fire
  • Lumosity.com
  • Instapaper App
  • ithoughts App (mind-mapping app)
  • fastcase (legal research)
  • Ruby Receptionists
  • Square
  • Evernote
  • Penultimate App
  • Unbounce.com
  • Rocket Matter / Clio
  • Jelly Fish Art
If you want to know what each of these tools does, go check it out. The creators will be much more capable than I at explaining the value of their products. Personally, I’m checking out the Jelly Fish Art first.
 
And that’s a wrap on 2012 Avvocating Day 2. Once again, I was overly impressed by the speakers, particularly Ari Kaplan.
 
Look for a post here (and likely on Avvo’s Lawyernomics Blog) covering what I learned at Avvocating and why I think it is important.
 
Great event. Great speakers. Great organization. Thanks to @MeganOlendorf and her entire team for putting on such a great conference. Megan, send me the names of your crew so I can give them their proper credit and due respect (before I post the video of all of you jumping for your “celebratory” this-is-over picture–yeah, I got that on video).
 

Avvocating 2012 – Day 1 Wrap Up

Here is a quick wrap up of some things I took away from the first day of Avvo‘s 2012 Avvocating Conference. First and foremost, Seattle is rainy. Second, there are a lot of people here who are a lot smarter than me. Here is a quick run down (and yes, for those of you who listened to my panel, I am using my jottings in Evernote to flesh this out):

Rich Barton (@Rich_Barton) is somewhat visionary. Consumers are empowered these days. They are also impatient and demanding. ”42% of consumers surveyed indicated they would contact another service provider if they have not heard back within one hour.” Not only are consumers empowered, they are using that power to review and rate nearly everything, including you, your abilities, your service, and your law firm. “If it can be reviewed, it will be reviewed.” Rich’s vision is obvious from has past and current endeavors: Expedia, Zillow, Glassdoor.com, Trover, Netflix, Nextdoor, Avvo, etc.

Mark Britton (@mark_britton) is extremely (extremely) impressive. Founder, CEO, and President of Avvo. Here are some highlights. Target three things: (1) your audience; (2) your time; and (3) and your spend. Having a strong Core Web Presence (“CWP”) is essential. It doesn’t have to be a $10,000 website–it can be a strong Avvo profile or a solid blog (like this one haha). But your CWP is imperative to your marketing efforts and ultimately your success. Everything should link back to your CWP. Looking forward, three things that are changing: (1) the social media opportunity; (2) the video opportunity; and (3) the mobile opportunity. “Video is changing everything” and, if you are forward thinking, you should be optimizing your web platforms for mobile devices. My favorite tidbits: (1) don’t get wrapped around the “risk axle” and avoid potential opportunities. Write down all of the opportunities before you start looking for the risks and/or negatives; and (2) be proactive on Twitter–don’t wait for consumers to come to you, go out and find there groups and become a part of their community.

Carolyn Elefant (@carolynelefant), author of MyShingle.com. Carolyn really hammered home the point of hyper-local practices and marketing. She is an expert (through experience) on developing a niche practice (and even a niche within that niche). When it comes to social media, offer things of value–things that other people value to the extent that they want to pass them along to their friends. She also suggests making basic legal forms free to your clients as a business development tool. The information is out there. Consumers will find it. They might as well get it from you so that you can offer up some value-added services to these same consumers.

Matt Homann (@MattHomann), founder of LexThink and the NonBillableHour.com blog spoke on retaining existing clients. Advice: just because you write it, tweet it, blog it, or post it, it doesn’t mean that it matters or your clients care. Lawyers need to spend more time on improving their clients’ service experience. Think about the stages of the “service experience.” (What does the client see? What does the client hear? What does the client wonder? What will the client tell others?) Breed client loyalty by making your client smarter, more successful, and sexier. In my mind, the most valuable point he made is that you need to focus on your clients’ “influencers.” In other words, who (or what) influences your clients and their actions? Hone in on them and utilize them. Maybe this is where to target some of your marketing dollars. After all, these are the people that are really driving your clients’ decisions.

Panel Discussion Moderated by Matt Homann: Mischelle Davis (@MischelleDavis), Kelly Phillips Erb (@taxgirl), Tyson B. Snow (yours truly, @tysonESQ), and Tim Flynn (@clarkstonlegal). Candidly, I was having too much fun participating in the panel presentation to provide much insight here. All of the panelists were great. Mischelle has me more interested in Facebook as a marketing platform. Kelly is simply brilliant, both in her approach to blogging and social media, as well as in life in general. Tim is a real world guy who is implementing all of these techniques and doing it successfully. His advice to “always remember you are a lawyer first” should not be ignored. I learned a lot from all of them. And Matt did a great job of moderating. For whoever was watching, feel free to give a panel summary in the comments.

Mike Blumenthal (@mblumenthal) is a Google / search engine guru. Mike is simply brilliant. I consider (or like to consider) myself a tech nerd. After all, I did pay my way through law school by running PPC search engines (back in the day of ah-ha! and Overture–even before Google Ads had hit the scene). But Mike blew me away with his presentation. I feel like I need copies of his slides so that I can study them for hours (in order to properly understand them). This guy knows search. His understanding is so deep that it can be difficult to comprehend. Google’s search algorithm is extremely complex–Mike seems to know all about it. Follow this guy and you will learn a lot. A lot.

Now, two general observations. I am really, really impressed with Mark Britton. Whatever he is selling, I am buying. He is innovative, thoughtful, and quite charismatic. He cares about his product (Avvo) but he cares more about the users of Avvo and whether the product is resulting in success stories. Meeting and speaking at length with Mark will definitely be one of the highlights of this trip. He is one good guy.

Matt Homann is one of the best presenters I have ever seen. That guy is nails on stage. The combination of humor, entertainment, and quality content mixed with his presentation style and skills went unmatched. I would recommend him to any firm or organization looking for a consultant or a speaker for any event. This guy is legit. I can’t wait to see him present again.

Finally, let me add that it was awesome to be associated with a group of so prominent, so successful people. I look up to and admire all of these people and it was a pleasure to share the stage with each of them. It was also fun to talk with Kevin O’Keefe off-stage (at length). Kevin and I have been Twitter friends for a long, long time.

Great first day. My apologies if I missed anything important. Feel free to contact me with any additions you think are warranted. Having written this up, I’m even more excited for Day 2!

Thanks Avvo for the opportunity and for putting on such a great presentation. As I come across other summaries, I will add links so you can get perspectives from others in attendance.

SNOPA – The United States and California Seek to Prevent Employers from Requiring Social Media Passwords

A new bill introduced in the United States House of Representatives would make it illegal for employers to require applicants and employees to turn over their social media passwords. The bill, styled: Social Networking Online Protection Act (SNOPA), would also would prohibit employers from demanding such access and from disciplining, discriminating against or denying employment to individuals for refusing to volunteer this information. (Be sure to read the comments from Brad Shear below; he points out that one of the major focuses of SNOPA is to protect college and university students, particularly student-athletes.)

In a similar vein, California continues to push forward with its plan to join Maryland with state legislation banning these types of practices by employers. California’s bill has passed committees in both the House and the Senate. A similar bill is pending in Washington.

As I have said all along, this was not a matter of if, but a matter of when:

And my favorite tweet of all:

You win Maryland, California, Washington, and Washington D.C.! I relent. You’ve earned your post on my blog. Well done.

Collecting passwords from potential or existing employees is a bad idea. Reviewing potential or existing employees’ public social media feeds, however, in many instances is a good idea. Just be sure you are aware of the concerns, such as union activity, and potential, albeit fairly small, potential for a discrimination claim to pop up down the road.

If you’re doing this (requiring passwords) now, go ahead and stop (voluntarily–or if you’re in Maryland, because it’s the law). One way or the other, you will not be allowed to keep or continue this practice.

Comments from Brad Shear:

Many of you are probably aware of Brad Shear and his excellent social media blog: Shear on Social Media. After I posted this SNOPA article, Brad reached out to me to explain some additional, significant aspects of the bill. In Brad’s words:

I worked with Rep. Engel’s office on the legislation and it is based off of my MD legislation that was recently passed and is awaiting the governor’s signature. Its focus is on password protected digital content. It has nothing to do with Google searches of employees and reviewing information based upon a Google search. I believe that businesses should treat digital content the same way as “real world” content. If it is not proper to ask to see an employee’s personal mail then it is not proper to see an employee’s personal email accessed on their personal iPhone, computer, etc…. In addition, employers do not want to create new legal duties to monitor in the digital world if the equivalent activity is not required to be monitored in the “real world”.

While there are only a handful of documented examples of employers demanding access to password protected content across the country, there are thousands of college students (mostly student-athletes) that are being forced to turn over their password protected digital/social media account information to their schools and/or third parties such as www.udiligence.com, www.varsitymonitor.com, and www.centrixsocial.com. The profiles these companies are compiling on college students are very troubling and these companies are trying to pitch their services to businesses so prospective job applicants and current employees are required to have their password protected digital/social media content screened (like a drug test). Therefore, if SNOPA or similar legislation (that protects all the groups that SNOPA protects) that stops these practices is not enacted, our children will grow up in a much different world with a toothless 1st amendment.

Thanks for the additional insight and commentary Brad. Keep up the good work. I encourage all of my readers to review SNOPA in order to understand its purpose and its reach.

 

LexBlog / LXBN TV Interview Regarding Avvocating

Here is a brief interview I did in anticipation of Avvo’s 2012 Avvocating Conference, which is coming up next week. I look pretty goofy on camera:

My thanks to Colin O’Keefe of LexBlog / LXBN TV for conducting the interview. I am looking forward to the conference and hope to see some of my readers there.

Can a Facebook Account Establish Personal Jurisdiction?

I recently came across an interesting case where a Facebook account, “admittedly accessible to that site’s users in New York” was ruled insufficient to establish personal jurisdiction (under a general jurisdiction rather than specific jurisdiction analysis). The ruling is reasonable and borders on obvious:

All of [Defendant's] design work is carried out at its Italian design center, where the company has a single mailing address. Its telephone and fax numbers allow it to be contacted only in Italy. The company’s website was created in Italy and is updated there; consumers cannot purchase or request the provision of services through the website. Nuvolari has not sought authorization to do business in—and is not registered to do business in—any state in the United States. The company does not retain bank accounts or agents in this country. The company does maintain, however, a Facebook page; it can be accessed by United States users of the site.

Lyons v. Rienzi & Sons, Inc., 2012 WL 1203688, at *1 (E.D.N.Y. Apr. 11, 2012). The facts of the case are not really necessary for this discussion. I simply want to point out that the court correctly noted that “[Defendnat] does not engage in systematic and continuous activity in New York. The company’s Facebook page—admittedly accessible to that site’s users in New York—does not compel a different conclusion with respect to general jurisdiction.”  Id. at *5.

The court got it right. It would be absurd to conclude that a court could claim personal jurisdiction under a general jurisdiction analysis (which requires continuous and systematic contacts with the forum) simply because the defendant has a Facebook account. Other courts have (thankfully) reached similar conclusions:

The mere creation of the article and the posting of it on the Internet, without more, does not meet the requirements for personal jurisdiction in this circuit. The activities undertaken by Michalski and/or Zmirak with the names “Waygood” or “Waygood Ellis” on the websites of Amazon, Facebook, and Myspace also do not constitute sufficient electronic contacts with Virginia to support personal jurisdiction over Michalski.

Jackson v. Michalski, 2011 WL 3679143, (W.D.Va.  Aug. 22, 2011).

With all of that said, your social media activities may be sufficient to establish specific rather than general jurisdiction depending on the facts of your case. For example, in Spectra Chrome, LLC v. Happy Jack’s Reflections in Chrome, Inc., 2011 WL 1337508 (M.D. Fla. Apr. 7, 2011), the court maintained personal jurisdiction because the defendant had purposefully and “improperly interfere[d] with [the] [p]laintiff’s existing relationships through billboard and social media communications.”  Id. at *1 (recognizing that in Florida, “A defendant’s ‘telephonic, electronic, or written communications into Florida may form the basis for personal jurisdiction … if the alleged cause of action arises from the communications.’”) (citation omitted).

Likewise, in Juniper Networks, Inc. v. Juniper Media, LLC, 2012 WL 160248 (N.D. Cal. Jan. 17 2012), a trademark infringement case, the court noted that:

Defendant’s semantics lack substance. A finding of personal jurisdiction does not require defendant’s having actually posted to Twitter from Los Angeles, or maintained a physical headquarters in California—only that defendant represented itself as having done so for its own commercial gain.

Id. at *3. Significant to this result is the rule that, in “trademark infringement cases, our court of appeals typically inquires whether the defendant ‘purposefully directs’ activities at the forum state by . . . (1) committ[ing] an intentional act, (2) expressly aim[ing] [it] at the forum state, and (3) causing harm that the defendant knows is likely to be suffered in the forum state.”  Id. at *2. Ultimately, the court concluded that specific jurisdiction existed because, although the defendant claimed it “has not conducted any activities in California or purposely directed its activities toward California,” and “has never had any employees in California,” its infringing activities, including its social media activity were aimed at California and therefore the “expressly aimed” requirement was met.

Take Away: So what does this mean to you? Two things. First, courts should never (well, almost never) find that general jurisdiction exists simply because someone has a Facebook account accessible in that jurisdiction. Second, specific acts and statements on social media platforms that are directed at a particular forum may give rise to specific jurisdiction.

Your social media accounts–Facebook, Twitter, and LinkedIn–are not going to be sufficient to establish that you have systematic and continuous contacts with a particular state. If, however, you use those accounts to direct actions, activities, or even mere communications to a particular jurisdiction, you may subject yourself to specific jurisdiction in cases where the claims arise from those acts, activities, and communications.

This is yet another area of the law that will likely continue to be tested by plaintiffs seeking to haul defendants into court in the plaintiff’s “home court.” I expect that lawyers will develop more creative arguments for establishing jurisdiction based on social media activities (how about an argument showing how many Facebook Friends a defendant has in a particular state). But for now, these cases should give you a good idea of what you can expect when someone tries to use your Facebook account as a basis for personal jurisdiction in their backyard.

The Power of a Facebook Vanity URL!

In a world where social media “experts” are a dime a dozen and everyone is a marketing “professional” (or even better, a Twitter / Social Media / Technology ”evangelist” — I love the evangelists) it is nice to come across actual useful tips that are easily implemented and yield results. (The only question is whether and why I would want to give these tips away haha.) Even better, how about something that is free.

I recently listensed to a presentation by Stephen Fairley, founder of the Rainmaker Institute (someone who actually is a “professional” and successful marketer) and picked up a tip on Facebook Pages and vanity URLs. The tip was, essentially, “if you don’t have one, get one. In fact, get more than one.”

I’ve never been a big fan of using Facebook as a marketing tool; of all the major social media outlets, it tended to fall towards the bottom of my list. But, after listening to Stephen’s emphatic plea, I decided to give it a shot. I setup a page for “Utah Employment Lawyer”. At first, it was just a random page with a random URL with basically no content. But once you get enough likes (25 or 30), Facebook will allow you to choose a “vanity” URL (assuming the URL you pick is available). And that is when you can really start to make things happen.

Back to the story. So, I invited a bunch of my friends, reached the “like” threshold, and chose “utahemploymentlawyer” as my vanity URL. In other words, http://facebook.com/utahemploymentlawyer will now take you to my fan page.

The search engine results, especially on Google, were almost immediate–and somewhat shocking. As you can see from the screenshot below, my Facebook page is an organic result on Google’s first page for searches for “Utah Employment Lawyer”. While there are several paid listings and SEO’ed sites ahead of mine, I am still on the first page, within days, for free–and by visiting my page, you will notice that I have done very little work (which will now change given my search engine positioning). Here is the proof:

Social media tips for lawyers and others. Facebook Vanity URL.

Now, I am sure we all recognize that when someone is searching for a lawyer, they might not be interested in going to a Facebook page (as opposed to a law firm website). But people are also willing to click a few different links. And if your fan page contains adequate content and links back to your firm’s website, you have built another “connection” to your practice. In this case, the result is very clear: “Utah Employment Lawyer” in big blue (or purple if you have visited the site) letters, on the first page of Google’s results for a set of terms that are likely to be searched by someone who is looking for a utah employment lawyer. Plus, this is a great way of reminding your friends that you are someone that might be able to help them out if they need some legal advice.

So get to it. Just visit http://www.facebook.com/page and take a couple of minutes to setup a page. I am sure there is plenty you can do to dress up your fan pages (feel free to give me some suggestions in the comments). Suddenly, you have a new, free, marketing resource that took $0.00 out of your budget. And since you will be on Facebook anyway, feel free to like my Facebook Fan Pages:

http://www.facebook.com/utahemploymentlawyer
http://www.facebook.com/utahattorney
http://www.facebook.com/socialmediaesq

For what it is worth, in the time it took to write this post, I setup a Fan Page for Social Media Esq., sent out ”like” requests to all my friends (I wasn’t shy about it) and received numerous “likes” within minutes. I then sent out a request over Twitter. From there, it only took an hour or two to get to the number of likes I needed to claim http://www.facebook.com/socialmediaesq

This is something you can do and you can do it quickly and easily. Regardless of what business you are in, I suggest you take a little time and do this. One of the best free marketing tips out there. Enjoy!