Trademark Infringement Statutes: Mind Your T’s and M’s

The proliferation of social media has resulted in a similar (although not nearly as vast) proliferation of trademark infringement and trademark infringement lawsuits. And while parties may bring claims for “common law” trademark infringement or trademark infringement under state law, the vast–almost exclusive–basis for a standard infringement suit is federal law.

But, as lawyers, what do we do with all those Lanham Act statutes? There are a whole bunch of trademark sections to deal with after all. (Okay, fine, it really isn’t that difficult but, apparently, confusion does arise.) Seriously. You have 15 U.S.C. §§ 1114, 1115, 1117, 1125, and more!

Well, a florida federal district court recently gave the parties a remedial lesson in trademark statutory law:

The Court notes that Roca Labs erroneously cites to 15 U.S.C. § 1117 as the statute supporting its claim for trademark infringement. However, section 1117 enumerates remedies available to plaintiffs who prevail under other sections of the Lanham Act; section 1117 alone does not provide a cause of action. Because Boogie Media does not challenge Roca Labs’ erroneous use of this section, and because Roca Labs states elsewhere in the Amended Complaint that it seeks relief for trademark infringement under section 1114, the Court construes Count I as a claim under 15 U.S.C. § 1114(1).

Roca Labs, Inc. v. Boogie Media, LLC, 2013 WL 2025806, at *8 n.2 (M.D.Fla. May 14, 2013). Don’t ask me why I changed all the hyperlinks from Westlaw to Cornell’s awesome Legal Information Institute when my citation to the case is still a Westlaw citation. But hey, at least you have easy access to the relevant statutes. I’m sure the parties in this matter wish they did.

Social Media Reviews – Attorneys

Posted by Arthur, a Trademark client,  

  • I recommend Tyson Snow.
  • I hired Tyson 1-6 months ago.
  • Tyson handled my Trademark Infringement matter.
  • I have previously worked with 3-5 lawyers.

    Tyson is extremely knowledgeable and strategically aggressive. After a 5 year trademark nightmare using my last attorney, Tyson took over and was able to avoid trial and force a good settlement within 6 months on the case. Thank you Tyson.

Thank you for the kind words Arthur! It is always good to be appreciated! This is a great example of how social media reviews can establish your name recognition, your prominence, and your areas of expertise.

More News on Facebook Firings

More NLRB / Facebook firing cases // NLRB Looks At Retaliatory Firings Based On Facebook Posts - http://t.co/3kbxcS3MYG

NLRB criticizes more retaliatory Facebook firings based on employees' Facebook posts.

Judge’s Use of Electronic Social Networking Media

Judge’s Use of Electronic Social Networking Media – ABA Formal Opinion 462:

A judge may participate in electronic social networking, but as with all social relationships and contacts, a judge must comply with relevant provisions of the Code of Judicial Conduct and avoid any conduct that would undermine the judge’s independence, integrity, or impartiality, or create an appearance of impropriety.“ 

aba-20427According to Formal Opinion 462 [PDF] of the American Bar Association,  published on February 21, 2013. Surely, this formal opinion, which refers to Electronic Social Media (“ESM”), has been in the works for a long time. It is, however, at odds with a recent Florida decision I previously discussed. In that case a Florida appellate court held that a judge should have recused himself because he was a Facebook “friend” of an attorney appearing in the matter: Lawyers & Judges: Be Careful Who You Friend.

Domville v. State, — So.3d —-, 2012 WL 3826764 (Fla. App. 2012).

As indicated in that post, the Florida Supreme Court was going to take up the issue but with this recent opinion from the ABA, it may now be moot. I imagine the Florida Supreme Court will cite to this opinion and rely on the relevant Rules of Judicial Conduct in acknowledging that social media “relationships” are not problematic so long as they do not undermine or bring into question the judge’s appearance of impartiality.

The formal “Judge’s Use of Electronic Social Networking Media” Opinion will likely clear up this issue that has previously been addressed in piecemeal fashion by various state bar organizations.

Here are a couple of comments from the Opinion I found interesting:

  • A judge who participates in ESM should be mindful of relevant provisions of the Model Code. For example, while sharing comments, photographs, and other information, a judge must keep in mind the requirements of Rule 1.2 that call upon the judge to act in a manner that promotes public confidence in the judiciary, as previously discussed.
  • The judge should not form relationships with persons or organizations that may violate Rule 2.4(C) by conveying an impression that these persons or organizations are in a position to influence the judge.
  • A judge who has an ESM connection with a lawyer or party who has a pending or impending matter before the court must evaluate that ESM connection to determine whether the judge should disclose the relationship prior to, or at the initial appearance of the person before the court.
  • [However] Because of the open and casual nature of ESM communication, a judge will seldom have an affirmative duty to disclose an ESM connection.
  • [But] a judge should disclose on the record information the judge believes the parties or their lawyers might reasonably consider relevant to a possible motion for disqualification even if the judge believes there is no basis for the disqualification.

The opinion goes on to discuss a judge’s use of social media in running a judicial campaign. I am adamantly opposed to judicial elections. So, if you live in a jurisdiction where you elect judges during election cycles or if you are a judge who has to campaign for your position, you can read the opinion to determine what you can and cannot do.

Free prize to anyone who sends me a transcript or an order / opinion that includes a judgment disclosing an ESM connection with one or more lawyers involved. I have numerous judges as social media friends. Maybe I can be the first!

How to Be an Effective Tweeter: A Twitter Checklist

For those of you who don’t read Legal Productivity, what is wrong with you? It is a great blog with great information. A recent post caught my attention: Effective Tweeting: A Twitter Checklist. I suggest you go read the whole article, including the explanations behind each of the items in the checklist (there are tips and tricks you won’t want to miss). In the meantime, here is the “checklist” for quick reference:

Twitter Tips and Tricks

  • Tweet when your followers are around
  • Tweet frequency
  • Retweet
  • Tweet great content
  • Give attribution
  • Engage
  • It’s okay to schedule posts
  • Optimize your Twitter bio
  • Create Twitter lists

All of those are good suggestions. If you are only going to follow one, make sure it is “Tweet great content.” When it comes to lawyers and other legal professionals (or any professionals), the most important thing you can do is tweet out great content (and then engage with those who ask questions about your great content). This is one of the fundamental keys to successfully using Twitter.

I’ve offered up on my thoughts on how to effectively use Twitter in various other articles. For example, I previous posted: More Twitter Tips for Lawyers, which links to the following tips:

  • Length. Although you get 140 characters for your beautiful prose, make sure your tweets are sufficiently short that they can be re-tweeted without having to be revised by the re-tweeter. (Remember that RT @[Your Name] will / should be added.) Keep your tweets short enough that they can be re-tweeted in their entirety.
  • Attribution. If you tweet about another’s article or post (which is basically what all of us always do), take the time to find out that person’s Twitter handle and include it in the tweet. Not only will the attribution be appreciated, but you are also likely to pick up a new follower or get a mention by the person you’ve acknowledged. Use this to help build your network.
  • Adding Substance. I’ll admit that I am guilty of not always following this tip. But we should all be better at adding a little commentary on our tweets and re-tweets. Include a brief statement of why you are sending the tweet out. It can be as simple as “Found this interesting:” followed by the title of the article or post. Too frequently, I see tweets (and send tweets) that have nothing more than the title of a post and a link. Take time to offer up a few words explaining why your followers should be interested in what you are sending.
  • Frequency. Except in extreme circumstances, I would not worry about tweeting too often. I know there are many who disagree with this and suggest you purposefully refrain from flooding the twitterstream too frequently. But I don’t see it as a significant problem, especially when you are sending helpful information. Even with re-tweets–don’t hesitate to send out five re-tweets in a matter of minutes, assuming of course
    , that all five are worthy of being re-tweeted.
  • Repetition. When you publish a new blog post, article, or something similar, you most certainly will send notice of it to your Twitter followers. But remember that not all your followers are paying attention to their streams at the same time. Some may say it is bad form, but feel free to tweet about the post or article several times (at different times of the day) so that your followers won’t miss it.

Note that many of the tips overlap. That is not surprising. As you implement this tips, you should find that your experience, your engagement, and the overall impact you are having via Twitter increases dramatically.