Why Lawyers Don’t (But Should) Use Social Media

I recently published another post over on Avvo’s Lawyernomics Blog. The post is: Why Lawyers Don’t (But Should) Use Social Media. I suggest you give it a read if the topic interests you.

The impetus for the post was an article styled “Why Don’t Lawyers Use Social Media.” I decided to respond and explain why we don’t and why we should. The following excerpt provides a decent summary:

I think the fundamental problem with lawyers and social media is unrealistic expectations. As the excerpt above indicates, many (if not most) lawyers expect their social media efforts to magically drive client development. I can guarantee you that social media, particularly Twitter, is not a particularly great client procurement tool. But people who are solely after marketing or client development are missing the point. Lawyers have always known about the importance of networking, creating name recognition, and, above all, establishing credibility. In my mind, this is where social media–particularly Twitter–is key.

Lawyers, social media is your domain. It serves a purpose. Check out the article for my explanation of why lawyers either do or don’t use social tools as well as some tips on how to use these tools effectively.

About Tyson Snow

Tyson B. Snow is a partner at Pia Anderson Dorius Reynard & Moss, LLC, in Salt Lake City. He is considered an expert on social media law, particularly social media law's impact on the workplace and employment. His practice involves all areas of federal court litigation with an emphasis in employment litigation, commercial litigation, and intellectual property litigation, including trademark disputes, cybersquatting, copyrights, and other technology related issues. He also frequently litigates in Utah’s state district and appellate courts. Email: tsnow@padrm.com Twitter: @tysonESQ

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