The impetus for the post was an article styled “Why Don’t Lawyers Use Social Media.” I decided to respond and explain why we don’t and why we should. The following excerpt provides a decent summary:
I think the fundamental problem with lawyers and social media is unrealistic expectations. As the excerpt above indicates, many (if not most) lawyers expect their social media efforts to magically drive client development. I can guarantee you that social media, particularly Twitter, is not a particularly great client procurement tool. But people who are solely after marketing or client development are missing the point. Lawyers have always known about the importance of networking, creating name recognition, and, above all, establishing credibility. In my mind, this is where social media–particularly Twitter–is key.
Lawyers, social media is your domain. It serves a purpose. Check out the article for my explanation of why lawyers either do or don’t use social tools as well as some tips on how to use these tools effectively.