You may have read my prior post: Why Lawyers Don’t (But Should) Use Social Media. In that post, I referred to a recent article I wrote that:
Lawyers, social media is your domain. It serves a purpose. Check out the article for my explanation of why lawyers either do or don’t use social tools as well as some tips on how to use these tools effectively.
I recently added the corollary article over at Avvo’s Lawyernomics Blog: Connecting with Clients via Social Media: The Downside. The sum and substance of that post is that lawyers should pay attention to the messages they may be sending to clients who are following them on social media networks:
Assume for a minute that you have an upcoming trial, but your Facebook status is “I’ve spent the whole week writing a Complaint; I’m up to 300 paragraphs.” The client who is headed for trial may wonder why you aren’t working his or her matter. Now, whether the concern is legitimate, the client is likely to have it. Consider the same scenario but your Twitter feed over 3-days, including posts made throughout the day, distills down to “I’m bored at work and can’t wait for the weekend.” How does that come across?
As is always the case with social media, assume that everyone (including your mom) will read what you post. Always remember that your social media updates may affect your clients’ perception of you, the work you are doing, and the attention you are paying to their matter(s).