Category Archives: Marketing

Martindale-Hubbell AV Rating

This will be a short post because I am in the middle of several patent infringement cases (some of which involve aspects of social media–yay!). I was recently given an AV Preeminent Rating by Martindale. For those who are not familiar with the awards and rankings, here is a quick explanation:


Martindale-Hubbell® Peer Review Ratings™ reflect a combination of achieving a Very High General Ethical Standards rating and a Legal Ability numerical rating. A threshold number of responses is required to achieve a rating. The General Ethical Standards rating denotes adherence to professional standards of conduct and ethics, reliability, diligence and other criteria relevant to the discharge of professional responsibilities. Those lawyers who meet the “Very High” criteria of General Ethical Standards can proceed to the next step in the ratings process – Legal Ability.
So there you have it. Someone–and not just anyone–sees me as preeminent. And no, I did not receive anything from Martindale, nor did it receive anything from me, as a result of this of any other post.

Social Media Reviews – Attorneys

Posted by Arthur, a Trademark client,  

  • I recommend Tyson Snow.
  • I hired Tyson 1-6 months ago.
  • Tyson handled my Trademark Infringement matter.
  • I have previously worked with 3-5 lawyers.

    Tyson is extremely knowledgeable and strategically aggressive. After a 5 year trademark nightmare using my last attorney, Tyson took over and was able to avoid trial and force a good settlement within 6 months on the case. Thank you Tyson.

Thank you for the kind words Arthur! It is always good to be appreciated! This is a great example of how social media reviews can establish your name recognition, your prominence, and your areas of expertise.

How to Be an Effective Tweeter: A Twitter Checklist

For those of you who don’t read Legal Productivity, what is wrong with you? It is a great blog with great information. A recent post caught my attention: Effective Tweeting: A Twitter Checklist. I suggest you go read the whole article, including the explanations behind each of the items in the checklist (there are tips and tricks you won’t want to miss). In the meantime, here is the “checklist” for quick reference:

Twitter Tips and Tricks

  • Tweet when your followers are around
  • Tweet frequency
  • Retweet
  • Tweet great content
  • Give attribution
  • Engage
  • It’s okay to schedule posts
  • Optimize your Twitter bio
  • Create Twitter lists

All of those are good suggestions. If you are only going to follow one, make sure it is “Tweet great content.” When it comes to lawyers and other legal professionals (or any professionals), the most important thing you can do is tweet out great content (and then engage with those who ask questions about your great content). This is one of the fundamental keys to successfully using Twitter.

I’ve offered up on my thoughts on how to effectively use Twitter in various other articles. For example, I previous posted: More Twitter Tips for Lawyers, which links to the following tips:

  • Length. Although you get 140 characters for your beautiful prose, make sure your tweets are sufficiently short that they can be re-tweeted without having to be revised by the re-tweeter. (Remember that RT @[Your Name] will / should be added.) Keep your tweets short enough that they can be re-tweeted in their entirety.
  • Attribution. If you tweet about another’s article or post (which is basically what all of us always do), take the time to find out that person’s Twitter handle and include it in the tweet. Not only will the attribution be appreciated, but you are also likely to pick up a new follower or get a mention by the person you’ve acknowledged. Use this to help build your network.
  • Adding Substance. I’ll admit that I am guilty of not always following this tip. But we should all be better at adding a little commentary on our tweets and re-tweets. Include a brief statement of why you are sending the tweet out. It can be as simple as “Found this interesting:” followed by the title of the article or post. Too frequently, I see tweets (and send tweets) that have nothing more than the title of a post and a link. Take time to offer up a few words explaining why your followers should be interested in what you are sending.
  • Frequency. Except in extreme circumstances, I would not worry about tweeting too often. I know there are many who disagree with this and suggest you purposefully refrain from flooding the twitterstream too frequently. But I don’t see it as a significant problem, especially when you are sending helpful information. Even with re-tweets–don’t hesitate to send out five re-tweets in a matter of minutes, assuming of course
    , that all five are worthy of being re-tweeted.
  • Repetition. When you publish a new blog post, article, or something similar, you most certainly will send notice of it to your Twitter followers. But remember that not all your followers are paying attention to their streams at the same time. Some may say it is bad form, but feel free to tweet about the post or article several times (at different times of the day) so that your followers won’t miss it.

Note that many of the tips overlap. That is not surprising. As you implement this tips, you should find that your experience, your engagement, and the overall impact you are having via Twitter increases dramatically.

Free Digital “Business Cards” for Lawyers –

I was at a deposition yesterday and, as is nearly always the case, we wen through the ritualistic exchange of business cards. We joked, like we always do, about the fact that business cards are basically worthless these days (setting aside, of course, the court reporter’s need to have everyone’s contact information). We laughed a little and proceeded with the deposition.

After thinking about it a little more, I started to wonder what lawyers are using to replace the “traditional” business card. Nearly everyone has a “bio” page on their firm’s website. And that page usually contains all the necessary contact information (and oftentimes, you can find a .vcard to download straight to your address book). But people like us (meaning you and me) like to be progressive, so we don’t want to rely on the static firm biography page. We want something more. Here are a couple of ideas (based on what I have done). I hope that you will provide some more suggestions (so I can use them).

At the outset, think of this as the online version of the elevator pitch. “How can I present the information I want to present in the fastest, most memorable way pospsible.” That is the goal here. Create an “online business card” that is easily accessible and easily remembered.

First, you almost certainly have your biography listed on LinkedInMartindaleAvvo, or somewhere similar. You can always use links to those listings as a business card of sorts:

But those sites are not really designed to serve the purpose provided by the traditional business card. And no one, including you, is going to remember the actual URL, even if the site provides some form of automatic link shortening:

So, what is the solution? Here are the two things I suggest.

First, you can use one of the many free “profile” websites. The two I am most familiar with are and but I know there are many others. Signup for an account and in 10 or 15 minutes, you can create a nifty looking “business card” biography:

There are some beautiful and websites out there; mine is not one of them. But it did take less than 15 minutes. (And I do plan on making it better.)

Option two: create your own online business card:

I would have gone with (but it is taken by a chicken company) or (but it turns out there is a pretty good artist named Tyson Snow and he already has it). So I’m stuck with, which, in my book, isn’t half bad. It is short. It is easy to remember. It’s my name. And it allows me to present the right amount of information in the exact way I want to present it.

While it may look fancy, it is nothing more than a simple WordPress site that turns out to be a great place to send people who may want to learn more about me. It is easy to add to emails, tweets, status updates, or anything else. It registers high in search results. And it is mine. All mine.

You can do the same thing by registering for a free WordPress or Blogspot account and setting it up in a similar manner. But the real value in this approach is being able to choose the domain name; if you are serious about it, setup your own site.

In sum: If you are looking for fast and free, use something ending with .me
But if .me isn’t enough for you, you can always do something similar to me.

LinkedIn Endorsements and Networking

I recently published an article at Avvo’s Lawyernomics blog titled: “Who Have You Endorsed Today? Networking Through LinkedIn“. The post describes LinkedIn’s new feature that allows users to endorse specific skills and areas of expertise of those in their network. More importantly, the post discusses how you can use this new endorsement tool to connect and re-connect with people you want to network with. The following slideshow describes the LinkedIn endorsement feature:

Summarizing from my article, which you should read in its entirety:

Once you have endorsed a particular person, that person recognizes: your name (from your endorsement), your business or industry (from viewing your profile), your location and interests (also from your profile), your mutual friends (from the shared connections box), and much, much more. No longer are you some faceless person on the Internet that is simply trolling for clients; now you are an actual person, with recognized skills and expertise that would like to get together and chat. All it took was a few mouse clicks.

As always, be sure to check out all of the posts on Lawyernomics. And I hope you enjoy: Who Have You Endorsed Today? Networking Through LinkedIn.