Tell me. Does this sound familiar?

You’ve heard hype. You’ve heard hysteria. And you’ll continue to hear a whole lot more. What should you believe? As is usually the case, you’ll find the truth somewhere in the middle. In order to determine what constitutes the spectrum and where the “middle” actually is, we need to take a broad look at social media in general, how pervasive it has become, and how it is being used. As we begin to see creative implementations of this “social media revolution,” we begin to get a better understanding of where we are and where we are headed. The following video provides an excellent, albeit biased, summary of what social media is and how quickly and pervasively it infiltrated so many areas of our lives:

Scroll down a few posts and it should. If you didn’t believe it the first time, you better believe it now. The original video was published on July 30, 2009, and has nearly 2,500,00 hits. The “refresh” video was published on May 5, 2010, and is almost up to 1,000,000. The statistics are staggering. But I will let you be the judge. Here is the official tagline from the flick:

“Social Media Revolution 2 is a refresh of the original video with new and updated social media & mobile statistics that are hard to ignore. Based on the book Socialnomics by Erik Qualman.”

Like I said above. Those numbers are staggering. And increasing. I’m excited and, admittedly, nervous to see that we will learn from “The Social Media Revolution v.3″ video. Thoughts and comments please.