Tag Archives: endorsements

Social Media Reviews – Attorneys

Posted by Arthur, a Trademark client,  

  • I recommend Tyson Snow.
  • I hired Tyson 1-6 months ago.
  • Tyson handled my Trademark Infringement matter.
  • I have previously worked with 3-5 lawyers.

    Tyson is extremely knowledgeable and strategically aggressive. After a 5 year trademark nightmare using my last attorney, Tyson took over and was able to avoid trial and force a good settlement within 6 months on the case. Thank you Tyson.

Thank you for the kind words Arthur! It is always good to be appreciated! This is a great example of how social media reviews can establish your name recognition, your prominence, and your areas of expertise.

LinkedIn Endorsements and Networking

I recently published an article at Avvo’s Lawyernomics blog titled: “Who Have You Endorsed Today? Networking Through LinkedIn“. The post describes LinkedIn’s new feature that allows users to endorse specific skills and areas of expertise of those in their network. More importantly, the post discusses how you can use this new endorsement tool to connect and re-connect with people you want to network with. The following slideshow describes the LinkedIn endorsement feature:

Summarizing from my article, which you should read in its entirety:

Once you have endorsed a particular person, that person recognizes: your name (from your endorsement), your business or industry (from viewing your profile), your location and interests (also from your profile), your mutual friends (from the shared connections box), and much, much more. No longer are you some faceless person on the Internet that is simply trolling for clients; now you are an actual person, with recognized skills and expertise that would like to get together and chat. All it took was a few mouse clicks.

As always, be sure to check out all of the posts on Lawyernomics. And I hope you enjoy: Who Have You Endorsed Today? Networking Through LinkedIn.

Do Rankings on Sites Like Avvo Really Matter?

I recently published a blog post over on Avvo’s Lawyernomics Blog on the topic of whether lawyer rankings on sites such as Avvo or Martindale Hubbell really matter. So that there is no confusion, I am a regular blogger on Avvo’s Lawyernomics Blog and will be presenting at Avvo’s 2012 Avvocating Conference in Seattle.

But let me get to the nuts and the bolts of it. Yes, your Avvo (or similar rating) does matter. The post describes our attempt at finding local counsel in Colorado and how one of my associates “choose” between to seemingly equally qualified lawyers based on their Avvo numbers. I found this significant because this particular associate did not know that I was a guest blogger for Avvo or that I was going to be speaking at one of their events.

I merely asked the associate to find some potential attorneys to serve as local counsel for us. He brought back several and then recommended a particular attorney because that lawyer had a much higher rating on Avvo than the others. It was enough to convince me. We retained that lawyer as local counsel and he has been great to work with.

So, returning to the ultimate question, do these types of ratings and rankings actually matter? Yes. They do. At least to some (myself and my associate included).

And, as a final note, I cannot emphasize enough the importance of having client testimonials and peer endorsements. Not only do people looking for lawyers read these, but lawyers looking for lawyers read them too. That reminds me, I need to send out some more requests to clients and peers to provide testimonials and endorsements on Avvo and LinkedIn. Any press may be good press; but good press is good press.