Tag Archives: social media marketing

Social Media Reviews – Attorneys

Posted by Arthur, a Trademark client,  

  • I recommend Tyson Snow.
  • I hired Tyson 1-6 months ago.
  • Tyson handled my Trademark Infringement matter.
  • I have previously worked with 3-5 lawyers.

    Tyson is extremely knowledgeable and strategically aggressive. After a 5 year trademark nightmare using my last attorney, Tyson took over and was able to avoid trial and force a good settlement within 6 months on the case. Thank you Tyson.

Thank you for the kind words Arthur! It is always good to be appreciated! This is a great example of how social media reviews can establish your name recognition, your prominence, and your areas of expertise.

How to Be an Effective Tweeter: A Twitter Checklist

For those of you who don’t read Legal Productivity, what is wrong with you? It is a great blog with great information. A recent post caught my attention: Effective Tweeting: A Twitter Checklist. I suggest you go read the whole article, including the explanations behind each of the items in the checklist (there are tips and tricks you won’t want to miss). In the meantime, here is the “checklist” for quick reference:

Twitter Tips and Tricks

  • Tweet when your followers are around
  • Tweet frequency
  • Retweet
  • Tweet great content
  • Give attribution
  • Engage
  • It’s okay to schedule posts
  • Optimize your Twitter bio
  • Create Twitter lists

All of those are good suggestions. If you are only going to follow one, make sure it is “Tweet great content.” When it comes to lawyers and other legal professionals (or any professionals), the most important thing you can do is tweet out great content (and then engage with those who ask questions about your great content). This is one of the fundamental keys to successfully using Twitter.

I’ve offered up on my thoughts on how to effectively use Twitter in various other articles. For example, I previous posted: More Twitter Tips for Lawyers, which links to the following tips:

  • Length. Although you get 140 characters for your beautiful prose, make sure your tweets are sufficiently short that they can be re-tweeted without having to be revised by the re-tweeter. (Remember that RT @[Your Name] will / should be added.) Keep your tweets short enough that they can be re-tweeted in their entirety.
  • Attribution. If you tweet about another’s article or post (which is basically what all of us always do), take the time to find out that person’s Twitter handle and include it in the tweet. Not only will the attribution be appreciated, but you are also likely to pick up a new follower or get a mention by the person you’ve acknowledged. Use this to help build your network.
  • Adding Substance. I’ll admit that I am guilty of not always following this tip. But we should all be better at adding a little commentary on our tweets and re-tweets. Include a brief statement of why you are sending the tweet out. It can be as simple as “Found this interesting:” followed by the title of the article or post. Too frequently, I see tweets (and send tweets) that have nothing more than the title of a post and a link. Take time to offer up a few words explaining why your followers should be interested in what you are sending.
  • Frequency. Except in extreme circumstances, I would not worry about tweeting too often. I know there are many who disagree with this and suggest you purposefully refrain from flooding the twitterstream too frequently. But I don’t see it as a significant problem, especially when you are sending helpful information. Even with re-tweets–don’t hesitate to send out five re-tweets in a matter of minutes, assuming of course
    , that all five are worthy of being re-tweeted.
  • Repetition. When you publish a new blog post, article, or something similar, you most certainly will send notice of it to your Twitter followers. But remember that not all your followers are paying attention to their streams at the same time. Some may say it is bad form, but feel free to tweet about the post or article several times (at different times of the day) so that your followers won’t miss it.

Note that many of the tips overlap. That is not surprising. As you implement this tips, you should find that your experience, your engagement, and the overall impact you are having via Twitter increases dramatically.

This Week in Social Media News (12/14/12)

Another roundup of the Week in Social Media News–a summary of social media news from around the web. As always, the focus of these stories is social media legal news (as opposed to the tens of thousands of stories on social media in general). Having culled through the hundreds of articles I review each week, here are some of the social media discussions I have found to be interesting and (hopefully) applicable (and I promise that more original content is on its way–but you all know how it goes right before Christmas; everyone is trying to get everything filed so they can take 2-3 weeks off between December 20th and January 10th):Social Media News

  • Social-media ownership still a gray area - Scott Horton is a partner in Jaeckle Fleischmann & Mugel LLP and the firm’s resident expert onsocial media law. While he agrees that it’s critical to have sound policies in place, he still sees many employers that haven’t addressed the specific …

It is always good to stay apprised of recent news surrounding social media, particularly how lawyers, attorneys, and other legal professionals are using social media as well as what they are saying. I hope you find this weekly installment of the previous week’s news related to social media and the law to be helpful, informative, and, in certain cases, entertaining. Let’s hope for some more good and interesting news in December!

My thanks to Google NewsBing News, and other news outlets for helping me find and share these stories.

This Week in Social Media News (11/30/12)

Here is your weekly roundup of the Week in Social Media News–a summary of social media news from around the web. As always, the focus of these stories is social media legal news (as opposed to the tens of thousands of stories on social media in general). Having culled through the hundreds of articles I review each week, here are some of the social media discussions I have found to be interesting and (hopefully) applicable:

  • Twitter in legal spat over data clampdown - Twitter Inc’s steadily tightening grip over the 140-character messages on its network has set off a spirited debate in Silicon Valley over whether asocial media company should or should not lay claim over its user-generated content…Social Media News
  • Social Media Savvy for General Counsel - Social media has complicated the management of employees and their relationships with co-workers, raising a host of legal issues for in-house counsel. The array of ways in which employees can communicate electronically has increased geometrically…
  • Avoid Vague Social Media Policies - An NLRB administrative law judge held that the employee’s social media posting about the BMW event was protected concerted activity under the NLRA because his criticisms of the food were shared by co-workers, and there was a possibility that their…
  • More Employers Creating Social Media Policies for the Workplace - As social media use continues to overlap more fluidly between the personal sphere and the business world, more employers are writing dedicated social media polices, and many are also monitoring employee use of social media sites at work, according to a …
  • Social Media in Law Practice - This is the final slide deck from my Social Media in Law Practice course for the Univ. of Dayton School of Law Digital Lawyering Program. Covering time …
  • Employer Best Practices For Social Media Use On And Off The Job - Editor: We see that this is the second annual report on social media use in the workplace from Proskauer’s International Labor & Employment Law Group. What prompted a second survey? Ornstein: Proskauer conducted a second survey on social media use …

It is always good to stay apprised of recent news surrounding social media, particularly how lawyers, attorneys, and other legal professionals are using social media as well as what they are saying. I hope you find this weekly installment of the previous week’s news related to social media and the law to be helpful, informative, and, in certain cases, entertaining. Let’s hope for some more good and interesting news in December!

My thanks to Google NewsBing News, and other news outlets for helping me find and share these stories.

This Week in Social Media News (11/16/12)

Here is your weekly roundup of the Week in Social Media News–a summary of social media news from around the web. As always, the focus of these stories is social media legal news (as opposed to the tens of thousands of stories on social media in general). Having culled through the hundreds of articles I review each week, here are some of the Social Media Newssocial media discussions I have found to be interesting and (hopefully) applicable:

  • More companies are tracking workers’ tweets, report finds - Although the number of companies that feel favorably about social media is growing, more employers are monitoring employees on sites like Twitter and LinkedIn, according to a new report onsocial media practices in the workplace from the global law …
  • Comments on social media could get you fired - Some employers and colleges across the country have even gone as far as asking their employees or potential students for their social media passwords. California recently passed a law making that practice illegal. As for Fisher, she is raising four …
  • Large law firms lack social media strategy, finds TR report - A new study has revealed that many large law firms in Australia are not providing social mediatraining for staff. A Thomson Reuters study of more than 100 senior legal practitioners across Australian firms during October found that a lack of clear …
  • Third state bars access to staff Facebook passwords - California last month became the third state to enact a law that prohibits employers from asking applicants or employees for their passwords to social media sites. Illinois and Maryland had passed similar laws earlier this year. The California bill …
  • Social Media Dos and Don’ts for Lawyers - When it comes to social media, the censor strengths for certain users might be turned down a bit too low. Sure, if you’re a teenager posting pictures of yourself in …

Some very interesting stories this week, particularly the one about law firms lacking a social media strategy and a reiteration of the common dos and don’t for lawyers and social media.

It is always good to stay apprised of recent news surrounding social media, particularly how lawyers, attorneys, and other legal professionals are using social media as well as what they are saying. I hope you find this weekly installment of the previous week’s news related to social media and the law to be helpful, informative, and, in certain cases, entertaining.

My thanks to Google NewsBing News, and other news outlets for helping me find and share these stories.