For those of you who don’t read Legal Productivity, what is wrong with you? It is a great blog with great information. A recent post caught my attention: Effective Tweeting: A Twitter Checklist. I suggest you go read the whole article, including the explanations behind each of the items in the checklist (there are tips and tricks you won’t want to miss). In the meantime, here is the “checklist” for quick reference:
- Tweet when your followers are around
- Tweet frequency
- Tweet great content
- Give attribution
- It’s okay to schedule posts
- Optimize your Twitter bio
- Create Twitter lists
All of those are good suggestions. If you are only going to follow one, make sure it is “Tweet great content.” When it comes to lawyers and other legal professionals (or any professionals), the most important thing you can do is tweet out great content (and then engage with those who ask questions about your great content). This is one of the fundamental keys to successfully using Twitter.
I’ve offered up on my thoughts on how to effectively use Twitter in various other articles. For example, I previous posted: More Twitter Tips for Lawyers, which links to the following tips:
- Length. Although you get 140 characters for your beautiful prose, make sure your tweets are sufficiently short that they can be re-tweeted without having to be revised by the re-tweeter. (Remember that RT @[Your Name] will / should be added.) Keep your tweets short enough that they can be re-tweeted in their entirety.
- Attribution. If you tweet about another’s article or post (which is basically what all of us always do), take the time to find out that person’s Twitter handle and include it in the tweet. Not only will the attribution be appreciated, but you are also likely to pick up a new follower or get a mention by the person you’ve acknowledged. Use this to help build your network.
- Adding Substance. I’ll admit that I am guilty of not always following this tip. But we should all be better at adding a little commentary on our tweets and re-tweets. Include a brief statement of why you are sending the tweet out. It can be as simple as “Found this interesting:” followed by the title of the article or post. Too frequently, I see tweets (and send tweets) that have nothing more than the title of a post and a link. Take time to offer up a few words explaining why your followers should be interested in what you are sending.
- Frequency. Except in extreme circumstances, I would not worry about tweeting too often. I know there are many who disagree with this and suggest you purposefully refrain from flooding the twitterstream too frequently. But I don’t see it as a significant problem, especially when you are sending helpful information. Even with re-tweets–don’t hesitate to send out five re-tweets in a matter of minutes, assuming of course
, that all five are worthy of being re-tweeted.
- Repetition. When you publish a new blog post, article, or something similar, you most certainly will send notice of it to your Twitter followers. But remember that not all your followers are paying attention to their streams at the same time. Some may say it is bad form, but feel free to tweet about the post or article several times (at different times of the day) so that your followers won’t miss it.
Note that many of the tips overlap. That is not surprising. As you implement this tips, you should find that your experience, your engagement, and the overall impact you are having via Twitter increases dramatically.